02 Sep Importance Of Logo in business
Logo is just as important as your name at the time of branding of your business. The logo is the first visceral connection the consumer makes with the brand. Logo is the first thing in any business which attract your customers. It triggers the brand perception. The first measure of a logo is that it answer about this questions: Who are you? What do you do? What’s in it for me? What role do emotions play in consumer decisions? And what impact do those emotions have on hard-number business outcomes?
Logo is the fundamental soul of your business that emotionally attach your customer with your brand. The design of Logo is not just what it looks like and feels like, It’s is how your business going to serve your client.
You may have best product on earth but it can’t be come big without have a proper branding of your business and right marketing strategy. Your Logo and business name must be capable to occupy place in your consumer mind and can enforce to visitors for visit your store. Branding is all about building trust, and trust hopefully leads to brand loyalty and higher sale. For this reason, a well-designed logo is an essential part of any company’s overall marketing strategy.
Our Brand usually recalls images better than text. There is a famous quote “A picture is worth a thousand words”. The logo represent a picture and it can be remember and identified with greater ease instead of texts, describing the company. However, if you do prefer to go with text, make sure that it is unique. For instance, the font of the New York Times. It must be unique in such a way, that you saw another word written in similar font, your mind must strike with the New York Times.
The business logo is one of the most important aspects of a business’s physical identity. The logo must be well designed, creative, simple and eye catching to grabbing the attention of customers. Many business owners underestimate the potential of logo designs in any business and fail to have an attractive logo for their business.
A logo represents a company – it defines its identity – its purpose. It is an integral part of a company’s brand strategy. Without a logo or brand identity it would be impossible for a consumer to identify one product or service from the next.